Derived from the Spanish word that means mooring rope used to anchor ships at port, Amara connotes home where a family will find safe harbor.

To Cebuanos, Amara is the one seaside haven where you can rejuvenate your spirit and the ties that bind your family, where life is renewed by the sea, the surrounding natural environs and a 100-year old lighthouse that beams a guiding light faithfully every night.

Amara also incorporates the words “mar”, the sea, and “amar”, love. These are the keystones of the community that will eventually grow in this masterplanned development inspired by resort living.

The project is envisaged to provide the ideal resort-inspired residential enclave where residents can nurture relationships with family, neighbors and friends. Families can enjoy a rustic, seaside ambiance while the well-planned features and amenities ensure comfortable living. AMARA is a high-end seaside residential community.

Amara is Cebu Holdings Inc’s (CHI) and Coastal Highpoint Ventures, Inc's (CHVI) major landmark residential project in Cebu.

The property is envisioned to be a community of seaside neighborhoods within a master-planned residential haven. It will offer superior values in product features, amenities and value appreciation with the Ayala trademark. The site is situated on the jutting east portion of the Cebu island and specifically located in Barangay Catarman, Liloan, Cebu. The municipality of Liloan is approximately 18 km north of Cebu City. Conversely, the site is approximately 3 km southeast of the Liloan municipal town proper and sits adjacent to the Bagacay Lighthouse on the eastern coastline. It is bounded by the Camotes Sea coastline on the northern and eastern sides.

From Cebu City, AMARA can be accessed through the northern coastal highway, a cemented and partly asphalted road, by almost any type of vehicle. (The route to AMARA proceeds north through the highway.) From the highway, the site can be accessed from 2 points, namely:

From a crossing at Barangay Yati Liloan that proceeds to the southeast towards Tayud and thence turning northeast towards Brgy. Catarman, and
from Liloan proper near Liloan Catholic Church passing through a cemented road that traverses southeast towards Barangay Catarman


A luxurious section will be carved out along the scenic coastal ridge of the development. This part of AMARA will offer wider latitude for extras to lot owners such as private jetties for yacht owners, private infinity pool and decks overlooking the sea, among others.